5 Tiny steps to stop being an idiot

This is from Leo Babauta's blog which I enjoy..

I was having a talk with my son yesterday, sitting him down and talking about consideration — how to think of others, and not just yourself. It’s a key concept that makes such a difference in life that it’s one of the few things I really want to teach my children.

It’s so sad because I see so many inconsiderate people around me every day — people who only care about what they want and don’t think of others, don’t see things from the perspective of other people. People who cut you off in traffic, who cut in front of you in line, who say rude things, who take your parking spot, who hurt your feelings. I try to brush these things off, but it’s unfortunate that so many people are so inconsiderate.

Thing is, they aren’t trying to be mean or rude … they just aren’t thinking of others. And I don’t think they’re aware of this. I think they think they’re being perfectly fine, and don’t think of themselves as inconsiderate.

I’m a good example — I think I’m fairly considerate, but there are plenty of times when I’m inconsiderate without realizing it. I realized, when I was having that talk with my son, that I had been rude to someone yesterday. Then I started to think of all the ways I’d been selfish recently. And I realized that I’m not as perfect as I think.

You probably aren’t either. While you might not be the “jerk” I called you in the title of this post, there are very few of us who are considerate without fail. I have an uncle who is the most considerate person I know — he’s one of my role models — and he can skip this post. The rest of us need it, I think.

What are the consequences of being more considerate? To start with, I think it feels good — we like being kind to others, doing nice things for others, making others happier. Second, it makes our lives better in so many other ways — people will treat you with more respect and kindness, will like you better, will be more likely to want to work with you and be with you. Third, it makes society better — when we all treat each other with consideration, we live better together, we work better together, we cooperate. Sure, there will always be jerks, but if we can make them a minority, society will be better overall.

At the very least, you can say with surety that you’re not one of those jerks. And that’s a good thing, right?

1. Admit you’re not perfect. I’ll be the first to say it: I’m far from perfect. I’m a jerk sometimes. I’m inconsiderate and selfish sometimes. And I don’t usually realize it until later. If you think you’re not a jerk, at least admit that you are inconsiderate at times. Try to recall those times. Think of how you could have acted differently. This is the first step, and it’s an important one.

2. Place yourself in the shoes of others. This is the key to consideration — to consider the feelings and needs and wants of others, to see things from their perspective. Try to think of what others are going through, what you’d want if you were in their situation. This isn’t always easy, but it gets easier with practice. And even if you’re not correct in your assumptions about what another person wants or feels or is going through … the important thing is that you’re making the effort, and it’s a transformative one.

3. Act with compassion and kindness. If someone else is suffering, even a little, try to ease their suffering in some way. Treat others with kindness, respect, love. Do it in little ways — a smile, a kind word, a thank you, a hug, doing something to ease their burden, going out of your way to be courteous, holding open a door, letting another person in front of you in traffic. Little tiny acts will make a huge difference.

4. Practice, practice. Old habits die hard, especially ones like this where we rarely think about it. Keep it in the forefront of your consciousness by making every interaction with another person a chance to practice being considerate. Every time you talk to someone, email someone, see someone on the street … make this an opportunity to practice consideration. Practice, and practice some more. That’s the only way you get good at anything.

5. Do 5 little things. As a way to practice, make it a goal to do 5 little things each day that are kind and considerate. It doesn’t matter what those things are — cooking something for a family member, tidying up a bit, sending a nice thank-you email to a co-worker, lending a hand to a friend, being there to listen to someone’s problems … I’m sure you could think of a thousand little things. Do this every day, and you’ll soon be a pro.

Quick way to get more sales

Here’s one of the quickest, easiest ways I know to get more sales.

It won’t cost you a dime, and everything you need for the strategy to be successful you already have at your disposal.

What’s the Secret?

Start collecting compliments.

For the next month start collecting all the compliments you’re getting from your customers. Every time they tell you you’re doing a great job, or that your product/service rocks ask that customer if they mind if you use their comments as a testimonial.

Make it easy for them to give you a testimonial by having a simple page on your website devoted to getting their feedback. Or, if in person perhaps an easy to fill out form will do. However, be sure that they know you are using their statements as a testimonial, you have their express consent to use it, and run it by them before you publish their praise for the world to see.

Where to Use the Testimonials?

Once you have a nice selection of customer praise, integrate it into your marketing materials, brochures, your website, or anywhere you directly interact with your customer.

To help get the most bang for your buck here, use testimonials that are:

• Specific - “Jim’s expert advice on small business writeoff’s saved me $500 on my taxes this year alone” is a lot better than “Jim is great at taxes”
• Authentic/Genuine – These shouldn’t sound like a sales seminar, in fact quite the opposite. You want to use comments that sound genuine and authentic
• Relateable – Some customers have a way of giving you feedback that will easily translate to the masses. Use the comments that the majority of your customers will relate to.

Why Does it Work?

Simple. A testimonial is proof you don’t suck. Consumers want to know that somebody before them has used your service and loved what you do, or they have your product and can’t live without it.

Testimonials act as a kind of social proof. When consumers talk about your products they are automatically thought of as more credible than when you talk about your products. Consumer testimonials:

• Build trust
• Aide familiarity
• Reinforce your marketing message

Remember:

• 2/3 of the United States Economy is driven by word of mouth

• 10% of consumers influence the purchasing decisions of the other 90%

• 91% of consumers are “likely” to buy off of a recommendation

• 92% of consumers “prefer” a word of mouth recommendation

Final Thoughts

Many business owners don’t like to toot their own horn, that’s fine with testimonials your customers do it for you. Many times you’ll find that they enjoy giving you feedback, and will get a kick out of seeing their statements or quotes on published material of yours. If you’re good, customers want to tell the world about you.

This takes no real time, cost no money, and you’re getting the “data” anyway, so tell me where you’ll get a better deal than that?

Your Turn

If you’re not using them, take a couple weeks to collect the praise and use the feedback – then come back and let me know how it went. If you do use testimonials in your marketing let’s hear about how it’s working out for you.

great idea from Seth

Tom points us to a provocative idea for home builders. If you want to sell a new house, why not offer prospective buyers help in selling their old houses? Send your idle crews to their house to paint it or do other important cosmetic fixes. Fill the old house with the furniture you use in your models, etc.

Take it a step further. If your home building service is totally slack, why not get to work upgrading and selling older homes or even foreclosed ones?

Consider what a solo entrepreneur could do using eBay: instead of waiting for people to hold garage sales, why not distribute flyers offering to run a virtual garage sale for anyone who will open their home to you? Go in with a digital camera, catalog and photograph the top 20 most valuable items in the house and sell them on eBay... and split the money. Your proactive effort overcomes the seller's inertia and you both profit.

There are huge opportunities for this in the business to business space as well. Most companies would welcome a post-tax-day accountant who offered (on spec) to review bills or expenses in exchange for half the money saved. If they had time, they'd do it themselves, but of course they don't.

In my experience, much of marketing is a game of waiting for the other guy to go first. Well, if nothing is happening, you go first.

Advice on Equity

A friend asked me to help him think about how to split the equity in a company he was starting. His colleague is contributing office space and some key technology. My friend is responsible for where the business goes from here. I told him this:

If you apportion equity, you will certainly do it wrong.

That's because it's based on a snapshot, a moment in time.

Sure, today, your partner's share is worth 50% and yours is worth 50%. His because of what he did, yours because of what you're going to do.

But a year from now, that number can't possibly be right. You may have acquired six more pieces of software, raised millions, traveled the world, closed sales and sold the company. Wow. Or, you may have done absolutely nothing.

So, my best advice is to say, "Today, right now, your contribution is worth 5% of the company and my creation of the company is worth 5%. The other 90% is based on what each of us does over the next 18 months. Here's a list of what has to get done, and what we agree it's worth..."

And then make a list. Stuff like commenting and updating and supporting the code. Stuff like closing sales and hiring people and raising money...

Of course, you leave an out for unforeseen events and dilution based on bringing in new partners.

You may end up having small disagreements about how to interpret the list, but this sort of advance flexibility is well worth the awkward conversation it takes to get it started. Another tip: put in a clause appointing a trusted third party as an arbitrator, so small disagreements don't snowball into litigation.

Getting serious about meetings

Do you have a meeting problem? Some folks are going to eight hours of meeting a day. At Ford, they used to have meetings to prepare for meetings, just to be sure everyone had their story straight.

If you're serious about solving your meeting problem, getting things done and saving time, try this for one week. If it doesn't work, I'll be happy to give you a full refund.

1. Understand that all problems are not the same. So why are your meetings? Does every issue deserve an hour? Why is there a default length?
2. Schedule meetings in increments of five minutes. Require that the meeting organizer have a truly great reason to need more than four increments of realtime face time.
3. Require preparation. Give people things to read or do before the meeting, and if they don't, kick them out.
4. Remove all the chairs from the conference room. I'm serious.
5. If someone is more than two minutes later than the last person to the meeting, they have to pay a fine of $10 to the coffee fund.
6. Bring an egg timer to the meeting. When it goes off, you're done. Not your fault, it's the timer's.
7. The organizer of the meeting is required to send a short email summary, with action items, to every attendee within ten minutes of the end of the meeting.
8. Create a public space (either a big piece of poster board or a simple online page) that allows attendees to rate meetings and their organizers on a scale of 1 to 5 in terms of usefulness. Just a simple box where everyone can write a number. Watch what happens.
9. If you're not adding value to a meeting, leave. You can always read the summary later.

This is all marketing. It's a show, one that lets your team know you're treating meetings differently now.