Until about 3 weeks ago when I immersed myself in Twitter I would have totally agreed with you. Unfortunately twitter is one of those things you don’t get until you get into it.
· I agree twitter is not a productivity tool and yes if you are not disciplined it can consume a lot of time for nothing.
· Twitter is useful though for
o Following people that have useful information to share. I follow a lot of technology nuts and in a couple of minutes a day I can keep abreast of the latest going ons in my industry and then delve deeper into what is relevant for me
o Positioning yourself as an expert by sharing valuable insight in your area of expertise with those that follow you (like you TTT on T)
· Twitter for conferences is awesome and allows you to get some key points out of a conference that you may not be able to attend. Have a look at Ad:Tech in Sydney today for an example. Attendees are commenting on it in real time (see http://search.twitter.com/search?q=atsyd)
My advice for Twitterers (Tweeps) is
· Don’t get obsessed with the number of people you follow or who follow you.
· Only follow people that you feel have interesting information to share eg industry experts, colleagues
· If you don’t have something important to say, don’t say it
· Treat it like email, only check it once or twice a day and don’t leave it running in the background.
· Use tools like Tweet Deck to group users so you can pick the great content from the noise
Have regular twitter free days
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